The website that wins you customers.
The automation that keeps them.
For Sydney owners where everything still runs through you. We build the site that sells — then automate what happens behind it.
From one live client build
What we build
These are their numbers.
One real business, one live console — the figures below come from that client’s running system.
Silk Flora
Harry · Silk Flora · Sydney
Products still listed and selling with nothing on the shelf.
Silk Flora, an Australian artificial-flower and wedding studio, runs a large catalogue across its webstore and wholesale channel. We built its operations console — an oversell sentinel and a weekly report that run live today, with low-stock, inbox-triage and trade-watch tooling in the same system. Nothing sends without approval; every action is logged.
“Day one it found 255 products we were still selling that we didn't actually have — I'd been running blind and didn't know it. Then it told me 27% of our revenue comes from trade customers, which I'd never have guessed. Now I can see the whole store on one screen, and nothing sends or changes without me approving it — every action's logged. That's the only reason I trust it.”
— Harry, Owner, Silk Flora
Winning the click is half the job.Catching the lead is the other.
Most shops fix one end. We build both — the page that wins the click, and the system that catches every lead it earns.
The page does one job: turn a visitor into an enquiry.
- Loads fast
- Clear in five seconds
- One obvious next step
- Trust where it counts
- Effortless on a phone
- Forms short enough to finish
The proof is this page — it’s built on every one of these.
The moment someone acts, the system takes over.
- Read the moment it lands
- A reply drafted in seconds
- Nothing waits for business hours
- Every lead followed up
- You approve what reaches a customer
The average business takes 42 hours to reply to a web lead. We make sure you’re on yours in seconds, not hours. That gap is where the job is won or lost (HBR, audit of 2,241 US companies).
We optimise the storefront and run the cross-system automations for you — without migrating a thing.
No conversion percentages here — we sell the method, and this page running on it.
Automation isn’t the point.What it gives back is.
Nobody wants software. They want the money that’s quietly leaking, the customers they can’t see, and their evenings back.
- 01
Find what's leaking
Most businesses lose money where nobody's looking. The first full stock scan at Silk Flora: 257 products still on sale that weren't in stock — every one a refund and a customer who doesn't come back.
257Oversells caught, first full scan - 02
See what's actually working
You can't double down on what you can't see. 27% of their revenue came from trade customers — a whole segment nobody had sized.
27%Revenue from trade — found, not guessed - 03
Know exactly who you're talking to
All 17,000 customers sorted by what they buy, how often, and how much — so a follow-up lands as “they get me,” not a blast to a list.
17KCustomers segmented, first time
Right now, the ceiling is you.
If every quote and every follow-up passes through one person, the business grows only to the size of that person’s week. More marketing just fills a queue nobody can clear.
So we take the repeatable work off you — it runs overnight, logs everything, and asks before anything reaches a customer.
More customers means more hours. Yours.
More customers means more revenue. The hours stay where they are.
These come from one live client’s running system.
Priced around your business — not off a menu.
Every business is a different shape. Tell us your situation and we’ll scope the work — and the price — around it.
We design and build your site. Owned outright, live in weeks.
Step two · a monthly retainer, scoped to you · pause or cancel anytime
Keep the site alive.
- ✓Hosting, monitoring & security
- ✓Small changes & content updates
- ✓Fast fixes, no ticket queue
The site, plus the systems behind it.
- ✓Everything in Care
- ✓AI automations & ops console
- ✓Enquiry capture + inbox triage
- ✓Action ledger + weekly report
- ✓One request at a time, unlimited queue
We run ops with you.
- ✓Everything in Growth
- ✓Embedded operations, priority queue
- ✓Deeper custom builds
- ✓Direct line, straight answers
Not sure which one you are? Tell us what’s costing you time or money and we’ll tell you straight — what it takes, and what it costs.
One-off automations from $500 · annual prepay saves ~2 months · all prices in AUD.
Built for where you already are.
Same standard, same honesty — pointed at your setup. Nothing migrates, and we’ll tell you where we’re not the answer.
A rough idea of the shape — before we talk properly.
The build starts around $750 and scales with the job. Tell us roughly what you’re dealing with and we’ll show you where you’d likely sit.
Your rough read appears here.
Tell us what you run and we’ll show you roughly where you’d sit.
Sydney-based, building the site first — then the systems behind it.
The website wins you the customer — so we build that first, to sell. Then we automate what happens after: the follow-up that fires itself, the dashboard that flags a problem early.
Frontend first, backend when you need it. Next.js, n8n, Claude, Vercel. No retainer for work you don't need. Direct access, straight answers.
Let’s build the thing that sells for you.
Bring your business, your bottlenecks, and your numbers. We’ll give you the direct read.
No deck. No pitch. Straight answer. Or email hello@lanceindustries.com.au.
Rather not book a call yet?
Tell us what’s slowing you down and we’ll come back with a straight read — usually same day. No deck, no pitch.
Prefer email? hello@lanceindustries.com.au